{"id":10814,"date":"2026-10-22T18:33:51","date_gmt":"2026-10-22T10:33:51","guid":{"rendered":"https:\/\/www.weswoo.com\/?p=10814"},"modified":"2026-10-22T18:33:51","modified_gmt":"2026-10-22T10:33:51","slug":"brand-renewal-redesign-identity-assets-zh","status":"publish","type":"post","link":"https:\/\/www.weswoo.com\/en\/brand-renewal-redesign-identity-assets-zh\/","title":{"rendered":"\u54c1\u724c\u7115\u65b0\uff0c\u7a76\u7adf\u8be5\u6539\u53d8\u4ec0\u4e48\uff1f\u4ece\u72ec\u7acb\u7ad9\u91cd\u8bbe\u8ba1\u770b\u54c1\u724c\u8d44\u4ea7\u7684\u53d6\u820d"},"content":{"rendered":"<p>\u201c\u7f51\u7ad9\u770b\u8d77\u6765\u6709\u70b9\u65e7\u4e86\uff0c\u91cd\u65b0\u505a\u4e00\u7248\u5427\u3002\u201d\u5f88\u591a\u54c1\u724c\u6539\u7248\uff0c\u90fd\u662f\u4ece\u8fd9\u53e5\u8bdd\u5f00\u59cb\u7684\u3002<\/p>\n<p>\u95ee\u9898\u662f\uff0c\u65e7\u5728\u54ea\u91cc\uff1f\u662f\u9875\u9762\u5df2\u7ecf\u4e0d\u9002\u5408\u624b\u673a\uff0c\u662f\u4ea7\u54c1\u548c\u5ba2\u7fa4\u53d8\u4e86\uff0c\u8fd8\u662f\u4eca\u5929\u7684\u54c1\u724c\u5df2\u7ecf\u6709\u4e86\u66f4\u6210\u719f\u7684\u4e3b\u5f20\uff0c\u800c\u7f51\u7ad9\u4ecd\u5728\u8bb2\u51e0\u5e74\u524d\u7684\u6545\u4e8b\uff1f\u8fd9\u4e9b\u539f\u56e0\u5bf9\u5e94\u7684\u8bbe\u8ba1\u5de5\u4f5c\u5e76\u4e0d\u4e00\u6837\u3002<\/p>\n<p>\u5982\u679c\u6ca1\u6709\u5206\u6e05\uff0c\u9879\u76ee\u5f88\u5bb9\u6613\u4ece\u66f4\u6362\u5b57\u4f53\u5f00\u59cb\uff0c\u6700\u540e\u53d8\u6210\u4e00\u573a\u5168\u9762\u6362\u76ae\u3002\u9875\u9762\u786e\u5b9e\u65b0\u4e86\uff0c\u4f46\u8001\u5ba2\u6237\u719f\u6089\u7684\u4e1c\u897f\u6d88\u5931\u4e86\uff0c\u65b0\u54c1\u724c\u60f3\u8868\u8fbe\u4ec0\u4e48\u4e5f\u6ca1\u6709\u66f4\u6e05\u695a\u3002<\/p>\n<p>\u6211\u4eec\u66f4\u613f\u610f\u628a\u54c1\u724c\u7115\u65b0\u7406\u89e3\u6210\u4e00\u6b21\u91cd\u65b0\u9009\u62e9\uff1a\u54ea\u4e9b\u5df2\u6709\u7684\u8bb0\u5fc6\u503c\u5f97\u5ef6\u7eed\uff0c\u54ea\u4e9b\u8868\u8fbe\u5df2\u7ecf\u9650\u5236\u4e86\u73b0\u5728\u7684\u4e1a\u52a1\uff0c\u4ee5\u53ca\u65b0\u7684\u54c1\u724c\u5224\u65ad\u600e\u6837\u8fdb\u5165\u65e5\u5e38\u4f7f\u7528\u3002<\/p>\n<figure class=\"article-image\" style=\"margin:1.8em 0;max-width:100%;\"><a href=\"https:\/\/www.weswoo.com\/wp-content\/uploads\/2026\/10\/brand-renewal-20261022-cover.png\"><img src=\"https:\/\/www.weswoo.com\/wp-content\/uploads\/2026\/10\/brand-renewal-20261022-cover.png\" alt=\"WESWOO\u539f\u521bAI\u7f16\u8f91\u89c6\u89c9\uff0c\u6982\u5ff5\u7814\u7a76\uff1b\u4e0d\u4ee3\u8868\u771f\u5b9e\u5ba2\u6237\u9879\u76ee\u3002\" width=\"1672\" height=\"941\" loading=\"lazy\" decoding=\"async\"><\/a><figcaption style=\"font-size:13px;line-height:1.75;color:#666;margin-top:10px;\">WESWOO\u539f\u521bAI\u7f16\u8f91\u89c6\u89c9\uff0c\u6982\u5ff5\u7814\u7a76\uff1b\u4e0d\u4ee3\u8868\u771f\u5b9e\u5ba2\u6237\u9879\u76ee\u3002<\/figcaption><\/figure>\n<h2>\u5148\u5224\u65ad\u53d8\u5316\u53d1\u751f\u5728\u4ec0\u4e48\u5730\u65b9<\/h2>\n<p>\u4e0d\u662f\u6240\u6709\u7f51\u7ad9\u95ee\u9898\u90fd\u9700\u8981\u4e0a\u5347\u5230\u54c1\u724c\u91cd\u5851\u3002\u56fe\u7247\u6a21\u7cca\u3001\u6587\u5b57\u96be\u8bfb\u3001\u624b\u673a\u5e03\u5c40\u5931\u8861\uff0c\u53ef\u4ee5\u4ece\u5177\u4f53\u8bbe\u8ba1\u548c\u5b9e\u65bd\u5165\u624b\uff1b\u5b83\u4eec\u672a\u5fc5\u610f\u5473\u7740\u54c1\u724c\u5b9a\u4f4d\u9519\u4e86\u3002<\/p>\n<p>\u76f8\u53cd\uff0c\u5982\u679c\u54c1\u724c\u5df2\u7ecf\u4ece\u5355\u4e00\u4ea7\u54c1\u53d1\u5c55\u6210\u4e00\u4e2a\u7cfb\u5217\uff0c\u76ee\u6807\u5ba2\u6237\u7684\u9700\u6c42\u4e5f\u53d1\u751f\u53d8\u5316\uff0c\u7f51\u7ad9\u5374\u4ecd\u7136\u56f4\u7ed5\u65e7\u5356\u70b9\u7ec4\u7ec7\u5185\u5bb9\uff0c\u53ea\u6362\u89c6\u89c9\u5c31\u5f88\u96be\u89e3\u51b3\u95ee\u9898\u3002\u65b0\u7684\u8868\u8fbe\u5fc5\u987b\u6709\u65b0\u7684\u4e1a\u52a1\u4e0e\u5185\u5bb9\u652f\u6301\u3002<\/p>\n<p>\u9879\u76ee\u542f\u52a8\u65f6\uff0c\u53ef\u4ee5\u628a\u8ba8\u8bba\u5206\u6210\u4e09\u4e2a\u5c42\u9762\uff1a<\/p>\n<ul>\n<li><strong>\u4e1a\u52a1\u4e0e\u53d7\u4f17\u3002<\/strong> \u73b0\u5728\u670d\u52a1\u8c01\uff0c\u4ea7\u54c1\u4e0e\u670d\u52a1\u8303\u56f4\u600e\u6837\u53d8\u5316\uff0c\u54c1\u724c\u5e0c\u671b\u88ab\u600e\u6837\u9009\u62e9\u3002\u5148\u627e\u51fa\u771f\u5b9e\u53d8\u5316\uff0c\u907f\u514d\u7528\u8bbe\u8ba1\u53bb\u5305\u88c5\u4e00\u4e2a\u5c1a\u672a\u53d1\u751f\u7684\u8f6c\u578b\u3002<\/li>\n<li><strong>\u8bc6\u522b\u4e0e\u8bb0\u5fc6\u3002<\/strong> \u540d\u79f0\u3001\u5b57\u6807\u3001\u8272\u5f69\u3001\u5305\u88c5\u3001\u6444\u5f71\u4e60\u60ef\u6216\u8bed\u8a00\u8bed\u6c14\uff0c\u54ea\u4e9b\u53ef\u80fd\u5df2\u88ab\u5ba2\u6237\u719f\u6089\uff0c\u54ea\u4e9b\u53ea\u662f\u56e2\u961f\u81ea\u5df1\u4e60\u60ef\u4e86\u3002\u9700\u8981\u67e5\u8d44\u6599\u548c\u542c\u771f\u5b9e\u53cd\u9988\uff0c\u4e0d\u80fd\u9760\u5185\u90e8\u6295\u7968\u8ba4\u5b9a\u3002<\/li>\n<li><strong>\u6570\u5b57\u8868\u8fbe\u3002<\/strong> \u7f51\u7ad9\u7684\u5185\u5bb9\u7ed3\u6784\u3001\u89c6\u89c9\u7cfb\u7edf\u4e0e\u4ea4\u4e92\uff0c\u54ea\u4e9b\u5df2\u7ecf\u59a8\u788d\u4eca\u5929\u7684\u8868\u8fbe\uff0c\u54ea\u4e9b\u4ecd\u7136\u6709\u7528\u3002\u628a\u5177\u4f53\u95ee\u9898\u5199\u51fa\u6765\uff0c\u624d\u77e5\u9053\u6539\u7248\u9700\u8981\u505a\u5230\u4ec0\u4e48\u7a0b\u5ea6\u3002<\/li>\n<\/ul>\n<p>\u8fd9\u4e09\u5c42\u53ef\u4ee5\u6709\u5173\u8054\uff0c\u4f46\u4e0d\u5e94\u6df7\u6210\u4e00\u53e5\u201c\u54c1\u724c\u8981\u5347\u7ea7\u201d\u3002\u5982\u679c\u56e2\u961f\u8bf4\u4e0d\u6e05\u54ea\u91cc\u6539\u53d8\u4e86\uff0c\u5c31\u5f88\u96be\u5224\u65ad\u65b0\u65b9\u6848\u7a76\u7adf\u662f\u5728\u89e3\u51b3\u95ee\u9898\uff0c\u8fd8\u662f\u4ec5\u4ec5\u66f4\u7b26\u5408\u5f53\u4e0b\u7684\u5ba1\u7f8e\u3002<\/p>\n<h2>Obys\u7684\u6848\u4f8b\uff1a\u4ece\u5b57\u4f53\u51fa\u53d1\uff0c\u8ba9\u6574\u4e2a\u7cfb\u7edf\u91cd\u65b0\u5bf9\u9f50<\/h2>\n<p>Obys\u57282026\u5e74\u516c\u5f00\u7684\u6539\u7248\u6848\u4f8b\u4e2d\uff0c\u628a\u5b9a\u5236\u5b57\u4f53\u4f5c\u4e3a\u65b0\u7cfb\u7edf\u7684\u8d77\u70b9\uff0c\u540c\u65f6\u8c03\u6574\u65e2\u6709Logo\uff0c\u800c\u975e\u5b8c\u5168\u66ff\u6362\u3002\u6848\u4f8b\u8fd8\u63d0\u5230\u5bf9\u9879\u76ee\u5185\u5bb9\u8fdb\u884c\u9009\u62e9\uff0c\u8ba9\u5b57\u4f53\u3001\u7248\u5f0f\u3001\u52a8\u4f5c\u548c\u4e0d\u540c\u63a5\u89e6\u70b9\u9075\u5faa\u5171\u540c\u539f\u5219\u3002<a href=\"https:\/\/www.awwwards.com\/the-new-obys.html\">Obys\u539f\u6848\u4f8b<\/a><\/p>\n<figure class=\"article-image\" style=\"margin:1.8em 0;max-width:100%;\"><a href=\"https:\/\/www.weswoo.com\/wp-content\/uploads\/2026\/10\/brand-renewal-20261022-real.jpg\"><img src=\"https:\/\/www.weswoo.com\/wp-content\/uploads\/2026\/10\/brand-renewal-20261022-real.jpg\" alt=\"Obys\u5b98\u7f51\u771f\u5b9e\u753b\u9762\uff0c2026\u5e7410\u670821\u65e5\u8bbf\u95ee\u622a\u56fe\u3002\u4ec5\u5448\u73b0\u5f53\u524d\u4e00\u4e2a\u6d4f\u89c8\u72b6\u6001\uff0c\u4e0d\u662f\u65b0\u65e7\u7248\u672c\u5bf9\u7167\u3001\u54c1\u724c\u8ba4\u77e5\u7814\u7a76\u6216\u5546\u4e1a\u6548\u679c\u8bc1\u660e\u3002\u9875\u9762\u4e0e\u4f5c\u54c1\u7248\u6743\u5f52\u539f\u6743\u5229\u4eba\u3002\" width=\"1280\" height=\"720\" loading=\"lazy\" decoding=\"async\"><\/a><figcaption style=\"font-size:13px;line-height:1.75;color:#666;margin-top:10px;\">Obys\u5b98\u7f51\u771f\u5b9e\u753b\u9762\uff0c2026\u5e7410\u670821\u65e5\u8bbf\u95ee\u622a\u56fe\u3002\u4ec5\u5448\u73b0\u5f53\u524d\u4e00\u4e2a\u6d4f\u89c8\u72b6\u6001\uff0c\u4e0d\u662f\u65b0\u65e7\u7248\u672c\u5bf9\u7167\u3001\u54c1\u724c\u8ba4\u77e5\u7814\u7a76\u6216\u5546\u4e1a\u6548\u679c\u8bc1\u660e\u3002\u9875\u9762\u4e0e\u4f5c\u54c1\u7248\u6743\u5f52\u539f\u6743\u5229\u4eba\u3002 <a href=\"https:\/\/obys.agency\/\">\u67e5\u770b\u539f\u7f51\u7ad9<\/a><\/figcaption><\/figure>\n<p>\u8fd9\u4e2a\u6848\u4f8b\u5bf9\u54c1\u724c\u5546\u5bb6\u7684\u542f\u53d1\uff0c\u5728\u4e8e\u5148\u627e\u5230\u80fd\u591f\u7275\u52a8\u6574\u4f53\u7684\u4e00\u9879\u8bbe\u8ba1\u5224\u65ad\u3002\u5b57\u4f53\u4e00\u65e6\u6539\u53d8\uff0c\u6807\u9898\u5bbd\u5ea6\u3001\u6587\u5b57\u5bc6\u5ea6\u3001\u6a21\u5757\u95f4\u8ddd\u4e43\u81f3\u56fe\u7247\u6bd4\u4f8b\uff0c\u90fd\u9700\u8981\u4e00\u8d77\u91cd\u65b0\u770b\u3002\u53ea\u628a\u5b57\u4f53\u6587\u4ef6\u66ff\u6362\u6389\uff0c\u901a\u5e38\u4e0d\u4f1a\u81ea\u7136\u5f97\u5230\u540c\u6837\u5b8c\u6574\u7684\u6548\u679c\u3002<\/p>\n<p>\u4f46\u8fd9\u4e0d\u610f\u5473\u7740\u6bcf\u6b21\u54c1\u724c\u66f4\u65b0\u90fd\u5fc5\u987b\u5b9a\u5236\u5b57\u4f53\u3002\u5bf9\u4e8e\u53e6\u4e00\u4e2a\u54c1\u724c\uff0c\u771f\u6b63\u9700\u8981\u91cd\u65b0\u5efa\u7acb\u7684\u53ef\u80fd\u662f\u6444\u5f71\u65b9\u6cd5\u3001\u7cfb\u5217\u547d\u540d\u6216\u5185\u5bb9\u8bed\u6c14\u3002\u8d77\u70b9\u5e94\u8be5\u6765\u81ea\u5177\u4f53\u95ee\u9898\uff0c\u800c\u4e0d\u662f\u6a21\u4eff\u6848\u4f8b\u7684\u4ea4\u4ed8\u6e05\u5355\u3002<\/p>\n<p>\u5b9e\u9645\u5b98\u7f51\u622a\u56fe\u53ea\u5448\u73b0\u6211\u4eec\u8bbf\u95ee\u65f6\u7684\u4e00\u4e2a\u72b6\u6001\u3002\u5b83\u6ca1\u6709\u63d0\u4f9b\u65b0\u65e7\u7248\u672c\u7684\u53d7\u4f17\u8bc6\u522b\u6d4b\u8bd5\uff0c\u4e5f\u6ca1\u6709\u63d0\u4f9b\u5546\u4e1a\u6548\u679c\u6570\u636e\uff1b\u672c\u6587\u8ba8\u8bba\u8bbe\u8ba1\u53d6\u820d\uff0c\u4e0d\u636e\u6b64\u58f0\u79f0\u6539\u7248\u63d0\u9ad8\u4e86\u591a\u5c11\u8f6c\u5316\u7387\u3002<\/p>\n<h2>\u4fdd\u7559\u4ec0\u4e48\uff0c\u8981\u770b\u5b83\u627f\u8f7d\u4e86\u4ec0\u4e48<\/h2>\n<p>\u4e00\u4e2a\u8001\u5143\u7d20\u53ef\u80fd\u6709\u4e24\u79cd\u622a\u7136\u4e0d\u540c\u7684\u5904\u5883\uff1a\u5b83\u65e2\u53ef\u80fd\u662f\u5ba2\u6237\u5df2\u7ecf\u719f\u6089\u7684\u8bc6\u522b\u7ebf\u7d22\uff0c\u4e5f\u53ef\u80fd\u53ea\u662f\u5185\u90e8\u6cbf\u7528\u4e86\u5f88\u4e45\u3001\u5374\u6ca1\u6709\u591a\u5c11\u5916\u90e8\u8bb0\u5fc6\u7684\u88c5\u9970\u3002\u5b83\u4eec\u4e0d\u80fd\u4ec5\u51ed\u201c\u7528\u4e86\u5f88\u591a\u5e74\u201d\u5f97\u5230\u540c\u6837\u7684\u4fdd\u7559\u7406\u7531\u3002<\/p>\n<p>\u53ef\u4ee5\u628a\u6bcf\u9879\u5019\u9009\u8d44\u4ea7\u8fde\u540c\u4f7f\u7528\u573a\u666f\u4e00\u8d77\u6574\u7406\uff1a\u5b83\u51fa\u73b0\u5728\u54ea\u91cc\uff0c\u5ba2\u6237\u600e\u6837\u63a5\u89e6\u5b83\uff0c\u662f\u5426\u4e0e\u67d0\u79cd\u4ea7\u54c1\u6216\u4f53\u9a8c\u7a33\u5b9a\u5730\u8054\u7cfb\u5728\u4e00\u8d77\uff0c\u6709\u6ca1\u6709\u53cd\u9988\u6216\u5386\u53f2\u6750\u6599\u652f\u6301\u3002\u8bc1\u636e\u4e0d\u8db3\u65f6\u5c31\u8bb0\u5f55\u4e3a\u5f85\u786e\u8ba4\uff0c\u4e0d\u7ed9\u6bcf\u4e2a\u5143\u7d20\u90fd\u8d34\u4e0a\u201c\u54c1\u724c\u8d44\u4ea7\u201d\u7684\u6807\u7b7e\u3002<\/p>\n<p>\u53e6\u4e00\u4efd\u503c\u5f97\u770b\u7684\u6848\u4f8b\u662fLa Revoltosa\u3002\u8bbe\u8ba1\u56e2\u961f\u4ecb\u7ecd\uff0c\u4ed6\u4eec\u91cd\u65b0\u63cf\u7ed8\u4e86\u54c1\u724c\u7684\u4e00\u6b3e\u5386\u53f2Logo\uff0c\u5e76\u628a\u9c9c\u660e\u7684\u54c1\u724c\u8bed\u6c14\u5ef6\u4f38\u5230\u7f51\u9875\u53d9\u4e8b\u3002\u8fd9\u63d0\u9192\u6211\u4eec\uff0c\u5ef6\u7eed\u5386\u53f2\u4e5f\u53ef\u4ee5\u53d1\u751f\u5728\u65b0\u7684\u8868\u8fbe\u91cc\uff0c\u4e0d\u4e00\u5b9a\u8981\u628a\u65e7\u9875\u9762\u539f\u5c01\u4e0d\u52a8\u7559\u4e0b\u6765\u3002<a href=\"https:\/\/www.awwwards.com\/la-revoltosa-rebooting-a-70-year-old-spanish-soda-brand-for-the-scroll-generation.html\">La Revoltosa\u8bbe\u8ba1\u6848\u4f8b<\/a><\/p>\n<p>\u9700\u8981\u6ce8\u610f\uff0c\u6848\u4f8b\u4e2d\u7684\u8bbe\u8ba1\u610f\u56fe\u5e76\u4e0d\u7b49\u4e8e\u5df2\u7ecf\u9a8c\u8bc1\u7684\u7528\u6237\u8ba4\u77e5\u3002\u653e\u5230\u81ea\u5df1\u7684\u54c1\u724c\u4e0a\uff0c\u4ecd\u7136\u8981\u5206\u6e05\uff1a\u54ea\u4e9b\u8bb0\u5fc6\u6765\u81ea\u771f\u5b9e\u5ba2\u6237\uff0c\u54ea\u4e9b\u662f\u6211\u4eec\u5e0c\u671b\u672a\u6765\u5efa\u7acb\u7684\u5370\u8c61\u3002<\/p>\n<figure class=\"article-image\" style=\"margin:1.8em 0;max-width:100%;\"><a href=\"https:\/\/www.weswoo.com\/wp-content\/uploads\/2026\/10\/brand-renewal-20261022-analysis.png\"><img src=\"https:\/\/www.weswoo.com\/wp-content\/uploads\/2026\/10\/brand-renewal-20261022-analysis.png\" 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