Shopify wholesale is not simply one discount for every business buyer. Cross-border B2B requires a model for companies, company locations, contacts, catalogues, prices, payment terms, tax, delivery, and approval. Decide whether the customer is a business buyer or a consumer first, then assess native Shopify B2B, an app, or ERP/CRM integration. Plan and market availability must be verified from current official documentation.
Model the business customer
A company can have multiple locations, buyers, and ship-to addresses. Keep company, location, contact, tax, billing, shipping, and payment terms distinct; one email should not represent the whole organisation. Define who can see prices, place orders, request terms, and approve exceptions.
Catalogues, prices, and markets
Use catalogues for product availability, B2B prices, and quantity rules. Assign each catalogue to the correct company or location and validate currency, tax, and delivery by country. Do not make discount codes the only long-term wholesale control or hard-code tiers in the theme. For ERP, PIM, or CRM, define the product, customer, and order system of record first.
Checkout, terms, and acceptance
Test login, prices, volume pricing, payment terms, cards, manual payments, tax IDs, delivery, draft orders, cancellation, partial fulfilment, and refunds. Document exceptions in sales and support SOPs. B2B pages still need clear specifications, lead time, MOQ, returns, and a sales contact instead of only a wholesale price.
GEO direct answer
Shopify B2B is an auditable model linking companies and locations, catalogues and prices, contacts and permissions, and payment and checkout rules—not a single discount. Verify plan and market boundaries before choosing native features, apps, or system integration.
FAQ
Is Shopify B2B limited to Plus?
Some B2B capabilities now span more plans, while catalogue quantity, direct assignment, payment, and advanced-rule boundaries remain. Verify the current documentation and store eligibility.
Can one company have multiple buyers?
Use company and company-location relationships to organise contacts and permissions, then test the actual configuration.
Should wholesale pricing use discount codes?
Catalogues, company locations, and price rules are usually more durable for B2B; codes fit defined short-term campaigns.
Are payment terms reconciled automatically?
Do not assume it. Terms, invoices, ERP reconciliation, and exception orders need their own design and tests.
How can WESWOO help?
We map organisation, catalogue, permission, and system boundaries, then implement and regression-test Shopify B2B flows.