Custom storefronts, built around your brand
Build a tailored storefront while Shopify manages the commerce backend. We plan the architecture, integrations, and maintenance requirements around your customer journey.
Connect a custom experience to Shopify commerce
A headless storefront separates the customer-facing experience from the commerce backend. APIs connect the two, with the frontend chosen around your design, team, and operating requirements.
Connect a content-management system where editorial workflows require it, while Shopify continues to manage commerce data.
Choose rendering and caching strategies around your content and traffic. Headless architecture alone does not guarantee faster pages or better search rankings.
Plan connections to customer, inventory, and product systems, with clear ownership of data, permissions, and recovery when synchronisation fails. Review WESWOO's integration service for system and marketing data connections.
Commerce data through GraphQL
Hydrogen: Shopify's supported headless stack built on React Router;
Oxygen: Shopify's edge hosting platform for Hydrogen storefronts.
Account compatibility comes first
Multipass supports Shopify Plus stores using legacy customer accounts. It is not supported by new customer accounts, so confirm the account model before planning single sign-on.
Read the technical guideBuild with Shopify's headless tools
Connect product discovery and cart interactions to Shopify, then validate the checkout handoff and customer-account journey.
Start building
Connect channels around consistent commerce data
Payment and channel availability depends on the merchant's location, eligibility, and chosen integrations.
Assess currencies and payment methods for each market
Plan supported accelerated checkout options
Check Shopify Payments eligibility by country and business category
Connect online and retail inventory workflows, then test synchronisation timing and overselling controls.
Select supported channels for your market and account
Choose marketplace and social integrations according to eligibility and business needs
Automate supported tasks with triggers, conditions, and actions. Confirm app permissions and define how exceptions reach your team.
Scope supported customisations against API and plan requirements
Plan inventory alerts, order tagging, and supported campaign workflows
Choose a framework your team can maintain
A React-based option for custom storefronts with server-rendered and pre-rendered content.
Plan rendering, cache behaviour, and hosting around the shopping journey. Search visibility still depends on accessible content and a sound implementation.
Connect a custom experience to Shopify commerce
Shopify's supported React Router stack can be deployed on Oxygen.
Use Shopify's commerce tooling for product data, cart interactions, and checkout handoff.
Assess the supported release and maintenance requirements before choosing the architecture.
A Vue-based approach for teams building a custom storefront.
Define rendering, data access, and deployment requirements before connecting the storefront to Shopify.
Consider this option when it fits your team's Vue experience.
An option for content-focused experiences with selectively interactive components.
Plan which interactions need client-side code and how commerce data stays current.
Evaluate the complete cart and account journey, not only landing-page speed.
An option to assess for an existing content-driven React storefront.
Check current maintenance, integration compatibility, and build requirements before committing.
Include product-data freshness and preview workflows in the assessment.
A Svelte-based option for a custom storefront application.
Connect to Shopify APIs using an appropriate data-access approach; no particular GraphQL client is mandatory.
Choose it around team experience, integration needs, and ongoing support.
Deployment and maintenance are part of the build
Connect a custom experience to Shopify commerce
Shopify headless keeps Shopify as the commerce backend while a custom frontend presents the storefront. Your frontend connects to Shopify APIs for commerce data and customer journeys, with checkout handed off to Shopify.
Consider headless when your storefront experience, content workflows or system connections are difficult to deliver with the existing theme and apps. The decision also depends on account requirements, target markets and the resources available to maintain the frontend and integrations after launch.
A useful estimate starts with the storefront scope, content and account journeys, integrations, target markets, payment and channel requirements, and frontend framework. Include launch testing and ongoing maintenance in the scope you discuss with your development team.
Explore the TERMINO Framer and Shopify Storefront API case study for an implementation covering product configuration, enquiry and showroom entry points.
Review the constraints before choosing a custom frontend
Ask a Shopify ExpertLoad speed optimization
Review third-party scripts and their loading cost
Theme architecture
Review template and section limits
Interaction design
Balance animation, usability, and page performance
Start a project
From brand direction and storefront design to integrations and ongoing support, plan your next step with WESWOO.
Technical support for your project
Ongoing Shopify support
