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Build a wholesale buying experience around your customers.

Shopify B2B for wholesale buyers

Connect company accounts, catalogs, pricing and ordering. Choose the Shopify plan and integrations that fit your wholesale requirements.

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  • Custom catalogs

  • Volume pricing

  • Repeat and bulk orders

Choose the right B2B setup

Basic, Grow and Advanced support up to three active B2B market catalogs. Plus adds unlimited catalogs and direct company or location assignment.

Payment terms and checkout

Configure supported payment terms for approved buyers. Confirm plan eligibility and your credit policy before enabling deferred payment.
Select payment methods supported by your B2B checkout, market and provider. Define reconciliation and exception handling with your finance team.
Use draft orders and supported invoice workflows to review and confirm purchases.

  • Draft orders: Review quantities, pricing and payment terms before confirming an order. Define how changes are approved.

  • Volume pricing: Automatically applies step pricing based on quantity purchased, offering volume discounts.

  • Repeat orders: Help buyers reorder previous purchases, with current pricing and availability checked before checkout.

  • Buying context: Plan the content and purchasing experience for wholesale and retail customers, using supported market and customer settings.

B2B apps

Add an app only where native features do not meet the requirement. Review quoting workflows, data access, compatibility and ongoing costs.

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B2B integrations

Connect your ERP through a suitable connector, middleware or API integration. Map products, companies, prices and orders, then test retries and reconciliation.

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B2B Ordering Process Overview

Define who can buy, how orders are approved and where buyers track progress.

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Buyer approval

Invite approved buyers or add an application workflow. Assign the correct company, location and purchasing permissions.

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Order Submission and Approval

Choose direct checkout or an order-review workflow. Confirm pricing, quantities and terms before accepting the purchase.

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Order Tracking and Management

Customers can view order history, payment status, shipment progress and other information

Customer Grouping and Pricing Strategies

Help merchants achieve accurate customer management and flexible pricing

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Customer Grouping

Organise buyers by company and location. Keep marketing segments separate from the catalog and purchasing permissions that govern B2B orders.

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Pricing strategy

Automatically applies step pricing based on quantity purchased, provides volume discounts, and encourages bulk purchasing

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Automation & Integration

Use supported Shopify Flow triggers and actions for routine tasks. Test conditions, notifications and exception handling before enabling a workflow.

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Self-service and customer experience

Customers can edit or submit PO numbers in their accounts to maintain consistent purchase records

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Wholesale ordering options

Quick Order Form

Choose a supported theme layout or a scoped custom ordering interface.

Quick Order

Specify product lookup, quantity entry and validation around your buyers' ordering process.

Quick Order

Quickly add to cart and complete checkout

  • Batch add products
  • Inventory visibility
  • Ordering interface
  • CSV import assessment
Discuss order flows
B2B

Volume Pricing

Set quantity-based prices within your supported B2B catalogs.

Volume pricing

Discounted prices are automatically applied when a certain quantity is reached

Quantity rules

Setting the minimum and maximum order quantity

  • Volume pricing
  • Quantity rules
  • Custom catalogs
  • Bulk workflows
Discuss pricing rules

Draft Orders

Merchants can save customers' bulk orders as drafts

Draft order review

Save orders as drafts for subsequent revisions and confirmations

Bulk workflows

Assess bulk draft-order workflows and any required app or API integration.

  • Order history
  • Repeat orders
  • Buyer account setup
  • Account access controls
Discuss your B2B project

Migration Tools and Practices

Move data in controlled stages and verify the buying journey before switching over.

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Incremental data import

Import companies, customers, catalogs, and orders in stages. Validate relationships before enabling incremental sync.

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High Availability Architecture

Plan fallbacks for login, quotes, checkout, and account pages so a single failure does not block purchasing.

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Workload planning

Size queries and background jobs around catalog size and traffic, without unnecessary complexity.

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Caching strategy

Define caching and refresh rules for pricing, inventory, and customer permissions.

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Integration logs

Log synchronisation, signature checks, and retries to help trace order and customer data issues.

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React/Vue Integration

Where a custom frontend is needed, connect React or Vue through the Storefront API while keeping Shopify's admin workflows. Review the Shopify Headless overview for the frontend boundary.

Performance and Scalability

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Use Shopify B2B company accounts, catalogs, and pricing rules to show buyers the right products, prices, and purchasing options.
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Headless B2B Front End

Accounts, catalogs, quotes, and repeat orders

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Sync order, customer, and inventory events through webhooks, with retries and manual recovery for failed tasks.
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Webhook events

Order, customer, and inventory synchronisation

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Validate signatures and permissions, and restrict sensitive fields to protect private B2B data.
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Webhook Security

Signature checks, permissions, and field controls

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Keep buyer-facing inventory, pricing, and catalogs in sync, with defined cache lifetimes and latency expectations.
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Real-time inventory updates

Balance freshness, performance, and consistency

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Choose a deployment approach for your volume, markets, and maintenance capacity, without unnecessary distributed infrastructure.
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Deployment planning

Maintainable architecture for your business

Build your brand with Shopify

From brand direction and storefront design to integrations and ongoing support, plan your next step with WESWOO.

  • Technical support for your project

  • Ongoing Shopify support