Shopify loyalty points are not simply “give points to drive repeat orders.” Define eligibility, earning, redemption, expiry, refunds, markets, currency, privacy, and support. A cross-border store should model real cost and margin before choosing points, tiers, or benefits, and never promise an unsupported repeat-purchase uplift.
Define benefits and the ledger
Retain IDs for customer, order, point event, redemption, refund, and adjustment. State earning, spending, expiry, reversal, manual adjustment, and negative-balance rules, separating available from pending points. Confirm currency, tax, returns, and legal terms by market.
Pilot automation with a small group
Test signup, first purchase, repeat purchase, refund, cancellation, partial refund, expiry, tier change, opt-out, and support credit. Check duplicate points, refund reversal, discount stacking, language, and consent. Use customer segmentation as a companion rule set.
FAQ
Do more points always increase repeat purchases?
No. Review net revenue, cost, refunds, opt-outs, and long-term behaviour.
What happens to points after a refund?
Apply the published reversal or adjustment rule and retain order and event evidence.
What matters for cross-border loyalty?
Currency, tax, market, privacy, expiry, and local promotion rules.
How can point abuse be controlled?
Monitor duplicate accounts, anomalous orders, refunds, redemptions, and manual adjustments.