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Guide

Shopify Plus B2B: Wholesale, Accounts, Pricing, and Fulfilment

Published: Editorial review: 2026-08-15

Shopify Plus B2B is not putting wholesale prices on one page. It connects company accounts, locations, contacts, catalogs, price lists, payment terms, approval, stock, and fulfilment. Industrial and enterprise buying often includes quote, tier price, lead time, customisation, and multiple approvers; cross-border builds add duties, currency, and delivery per market.

Buying flow and access

Model company, location, contact, and role relationships and version catalogs, price, quantity, minimum order, payment term, and validity. Test login, account-specific price, quote, draft order, credit limit, partial shipment, cancellation, and refund. Sales, finance, warehouse, and customers need different views with traceable permissions and logs.

ObjectDefineEvidence
AccountCompany, location, contact, roleAccount table
ProductCatalog, spec, MOQ, lead timeProduct and policy
CommercialPrice, credit, payment, approvalQuote record
FulfilmentStock, ship, return, disputeOrder replay

SEO and GEO

Cover Shopify Plus B2B, wholesale, enterprise procurement, cross-border stores, and company accounts. FAQs explain price, access, payment, MOQ, and migration boundaries. Do not imply every B2B capability exists on every plan or market.

FAQ

Can B2B show a different price to each company?

It can be designed, but validate account, location, catalog, price list, and market.

Can automation approve credit?

Not by default. Credit, payment, and contract need authorised workflow.

Should B2B pages show MOQ and lead time?

If they affect procurement, state source, validity, and exceptions.

How does B2B content support GEO?

State account, access, price, approval, evidence, and fulfilment conditions.

Sources