Design Aesthetics × Shopify: Minimalist Furniture Brand Goes Global
In the competitive global home furnishing market, branding requires not only a unique design language, but also a flexible digital platform to deliver brand value and connect with global consumers.
Termino, a pioneer in the field of minimalist furniture, has successfully entered the European and American high-end markets and become synonymous with a minimalist lifestyle through the functional innovation of the Shopify platform, which translates the design philosophy of "less is more" into an immersive online experience.
Its success stems from a deep insight into the demands of modern living, a balance of craftsmanship and aesthetics, and Shopify's efficient anchoring of the globalized brand narrative.
Termino: From Minimalist Design to Global Lifestyle Aesthetics Benchmarks
Termino specializes in modular furniture and sustainable materials, with the core value of "Reinventing Space, Simplicity and Excellence".
Through Shopify's flexible architecture and visualization tools, it has become an iconic brand in the high-end home furnishings space by delivering the essence of minimalist design to users around the world.
- Precise market positioning:
Termino's brand positioning goes beyond the look of its products to provide customizable, integrated home solutions for urban dwellers with a focus on "space optimization" and "sustainability".
- Globalized brand communication
Utilizing the Shopify platform, Navimow is able to seamlessly market its products globally. The website is designed with a focus on technology and environmental protection, and its responsive design ensures a great browsing experience for users on all devices.
With Shopify's multi-language site and localization capabilities, Termino has been able to penetrate the European and American markets, where quality of life is important, to customize its product displays to meet the needs of different regions (e.g., Scandinavia's minimalist traditions, North America's multi-functional and small-family trends), and to reinforce its brand concept of "design without boundaries.
- Globalized Brand Narratives
Through Shopify's responsive design and high-definition visual modules, Termino's official website uses solid color backgrounds and dynamic spatial layout diagrams to highlight the aesthetics of the furniture's lines and material details (e.g., FSC-certified wood, matte metal craftsmanship). The brand story is centered on "ten years of exploration of minimalist design", combined with user cases (e.g. "how to expand the capacity of a small home with a modular sofa"), to convey the concept of "design changes life". In addition, the 3D rotating function and the A-type sofa are also included. In addition, the 3D rotating function and AR real-scene test tool allow users to preview the effect of furniture in the real space online, which enhances their confidence in purchasing.
Termino: Branding Independent Sites with Innovative Technology and Shopify
Termino, a minimalist furniture brand, has successfully built a full chain branding path from product innovation to user loyalty by integrating modular design, sustainable materials and Shopify's digital tools.
- Minimalist design innovation drives brand positioning
Termino's core philosophy is "Simplicity for a Sustainable Future", redefining furniture design through technological breakthroughs:
Modular technology: furniture support free combination (such as sofa into a bed, storage cabinets split into bookshelves), adapting to small homes and changing life scenarios;
Sustainable craftsmanship: FSC-certified wood, recycled aluminum, and Shopify's 3D display feature to visually illustrate material sources and zero-waste manufacturing processes;
Intelligent space solution: AR space planning tool was launched, which allows users to input room dimensions online and automatically generate furniture adaptation solutions, reinforcing the concept of "design as a service".
- Digital marketing helps brands penetrate globally
Termino leverages Shopify's ecological capabilities to penetrate the global marketplace with a minimalist aesthetic:
AR Real-World Experience: With Shopify's AR rapid modeling, users can preview how furniture will look in real home environments (e.g., living room, balcony) online, lowering the threshold for decision-making;
Multi-dimensional content narrative: the official website embeds a "Designer Interview" section, which talks about how minimalist design can optimize urban life;
Leverage Shopify's multi-language site to automatically switch between Japanese versions of content; integrate local payments (e.g., Klarna installments in Europe, GrabPay in Asia) to improve conversion efficiency.
- Immersive experiences build user loyalty
Termino transforms users into brand co-creators through Shopify's interactive features:
UGC Inspiration Community: Users are encouraged to upload furniture matching cases to the "Inspiration Wall" on the website, and participate in activities to redeem limited design manuals or customized consulting services;
Membership ecosystem: "Minimalist Life Points" was launched, where users can redeem points for repurchasing and sharing content, and exchange them for peripheral recycled materials (e.g. aluminum storage boxes); email marketing is embedded in the "Space Remodeling Guide", and personalized solutions are recommended based on users' browsing data;
KOL scenario-based marketing: cooperate with interior designers and minimalist bloggers to produce content such as "100 ways to use modular furniture", which will spread on Pinterest and Instagram;
How Shopify empowered Termino's global presence
In the process of branding the independent site, Termino leveraged the power of Shopify to globalize the brand and enhance the user shopping experience.
- Multi-Zone Switching & Localized Shopping Experience
- Product Showcase & Interactive Experience
- Customize Checkout & Payment Options