How do I create a pop-up on Shopify?
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Pop-ups are common marketing tools in e-commerce websites and are widely used to collect emails, promote coupons, guide member registration or make important announcements. In Shopify In it, even if you have no coding experience, you can build professional pop-up features in a simple way.

This article will show you hands-on how to create popups in your Shopify store and incorporate best practices to help you improve your conversion results.

 

I. The role and value of pop-up windows

Pop-ups are not just an "interruption", but if used correctly, they can significantly improve the user experience and marketing efficiency.

Common uses include:

 

Getting Email Subscriptions (Email Marketing Starting Point)

 

Offer limited time coupon codes to stimulate purchases

 

Inform about free shipping, full discount thresholds, etc.

 

Leads to join WhatsApp or customer service chat

 

Prevent visitor churn (exit intent pop-ups)

 

According to the survey, the average conversion rate for pop-ups is 3.09%, which is higher than many homepage modules!

 

II. Three ways to create a pop-up window

Method 1: Use the Shopify app (recommended)

The easiest and most efficient way to do this is to install a dedicated app that requires no coding.

Recommended Popup App:

App Name	Features	Price program
Privy	Email Subscription + Discount Code Popup	Free/premium features paid
Popupsmart	Supports timed, scrolling, and exit pop-ups	Free Trial + Tiered Billing
Justuno	Intelligent Recommendation + Pop-up A/B Test Function	Premium/suitable for large stores
Rivo Popups	Extremely easy to use for collecting email subscriptions	free (of charge)

Setup steps (using Privy as an example):

 

Install the Privy app → Connect your Shopify account

 

Select "Create new pop-up campaign"

 

Choose the type of popup (welcome popup, exit popup, discount popup, etc.)

 

Customized content (copy, images, buttons)

 

Setting up trigger rules (dwell time, scroll percentage, first visit, etc.)

 

Save and enable

 

✅ App pop-ups support desktop and mobile device auto-adaptation.

 

Method 2: Use Shopify Theme Built-in Popups (supported by some themes)

Some premium themes (e.g. Prestige, Impulse) have a built-in welcome popup module:

 

Back Office → Online Store → Customize

 

Add "Pop-up banner" or "Newsletter pop-up" to the home module

 

Edit content, set display rules

 

Enable by posting a theme update

 

The functionality is relatively simple and suitable for light use requirements.

 

Method 3: Implementation through customized code (advanced)

Suitable for users who know basic HTML/JavaScript.

Sample code:

<div id="”popup”" style="”display:none;”">

<div class="”popup-content”">

<h2>Enjoy 10% off your first purchase!</h2>

Collect Now

</div>

</div>

 

<script>

window.onload = function() {

setTimeout(function(){

document.getElementById('popup').style.display = 'block';

}, 5000); // display in 5 seconds

}

function closePopup(){

document.getElementById('popup').style.display = 'none';

}

</script>

Suggested insertion location: theme.liquid's </body> ahead

 

III. Pop-up Window Design Best Practices

key constituent	Recommended practices
copywriter	Short and to the point, e.g. "Enter your email address to get 20% off now"
graphics to accompany sth	Use branded product or promotional visuals to enhance appeal
CTA button	Driving behavior with verbs: "claim the offer" "sign up now"
time control	It is recommended to set the display after 5~10 seconds of entering the page to avoid immediate disturbance.
Exit pop-up	Increase retention chances by setting a trigger on "mouse over browser edge".
Frequency setting	Control the same visitor to pop up only once a day to avoid a sense of disturbance
Multi-language support	For international sites, it is recommended that the local language version be displayed in conjunction with GeoIP.

 

Fourth, how to measure the effect of pop-up windows?

Most Apps provide the following key metrics:

 

Number of pop-up window displays (Impressions)

 

Click Through Rate (CTR)

 

Form Submission Rate (Conversion Rate)

 

Number of subscriptions generated/promo code usage

 

It is recommended to conduct A/B testing of pop-ups once a month, such as changing the title, button color, display timing, etc., in order to continuously optimize the results.

 

V. Conclusion:
With the right design and timing, pop-ups are no longer an offensive distraction, but a powerful tool to boost conversions and enhance user experience. Whether you're looking to grow your email list, increase retention, or promote a new campaign, popups can give your Shopify store room for additional growth.

 

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