A title such as “from zero to tens of millions in sales” is not case evidence. A useful Shopify Plus cross-border case explains the starting point, markets, products, system scope, team responsibilities, migration or launch process, exceptions, and acceptance method. If the sales figure has no public source or client permission, treat it as unverified background and publish only methods that can be reviewed.
Reconstruct the project timeline
Record discovery, solution design, data preparation, design and development, integrations, market QA, launch, observation, and iteration. State inputs, owners, decisions, and exit criteria for each stage. A migration also needs URL mapping, redirects, customer and order data, payments, duties, delivery, refunds, and rollback; publishing a theme is not the end of launch.
Explain growth as a chain
Measure visits, product understanding, add-to-cart, checkout, payment, fulfilment, repeat purchase, and support separately. Segment by market, device, SKU, channel, and new or returning customer, and disclose refunds, cancellations, and attribution delay. Do not use one total GMV to explain every contribution or assign the effects of ads, content, pricing, and supply chain to the platform alone.
Use evidence levels for public cases
Level one has permission and a verifiable period, scope, and metric. Level two is anonymised but has test records and definitions. Level three observes only public site facts and can describe products, markets, and visible technology. Without stronger evidence, do not publish internal revenue, conversion lifts, processing times, or guaranteed growth. The same ladder applies to WESWOO case pages.
FAQ
What matters most in a case article?
Scope, timeline, roles, technical and operating decisions, acceptance method, and evidence limits.
Can “tens of millions in sales” be stated as fact?
Only with client permission or a public, checkable source; otherwise label it unverified or publish an anonymised method.
Which SEO checks are required for a migration?
URLs, status codes, redirects, canonical, titles, content, links, structured data, sitemap, and indexing.
How do you avoid over-crediting the platform?
Separate platform, content, acquisition, pricing, fulfilment, support, and seasonality, with an attribution window.
What is useful when complete data is unavailable?
Decision frameworks, acceptance checklists, failure handling, and anonymised test conditions are reusable without copying private numbers.