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Shopify how to use discount codes on pages other than checkout, shopify checkout page checkout optimization
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Kristin Weswoo

Aug 30, 2023

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ShopifyHow to use discount codes on pages other than checkout

H1: Introduction

H2: What is a Shopify Discount Code?

H2: Why should I use a discount code on a page other than checkout?

H1: Basic Features of Shopify Discount Codes

H2: How do I create a discount code?

H2: Common types of discount codes

H3: Percentage discount

H3: Fixed amount discount

H3: Free Shipping Discount

H1: Application Scenarios for Pages other than Checkout

H2: Login page to use discount code

H2: Use discount code on product details page

H2: Use the discount code on the shopping cart page

H2: Limited time offer page with discount code

H1: Steps to set up a discount code in Shopify

H2: Create a Discount Code with Shopify Plus

H3: Conditions for setting discount codes

H3: Configure how discount codes are displayed

H2: Creating a discount code with a non-Plus version of Shopify

H3: Configuring Automatic Discounts

H3: Configuring Manual Discounts

H1: Technical Approach to Implementing Discount Codes on Non-Checkout Pages

H2: Using the Shopify App Plugin

H3: Recommended Application Plug-ins

H3: How to Install and Configure Plugins

H2: Customize code to implement discount code function

H3: Add Discount Logic to Theme Code

H3: Using the Liquid Template Language

H1: Conclusion

H2: Enhance User Experience with Discount Codes

H2: Strategies for Using Discount Codes on Multiple Pages

H1: Frequently Asked Questions

H2: How to create multiple types of discount codes in Shopify?

H2: What is the difference in discount code functionality between Shopify Plus and non-Plus versions?

H2: How to avoid discount code abuse?

H2: How Discount Codes Affect Shopping Cart Conversion?

H2: Is it possible to use the discount code within a specific time period?


How Shopify uses discount codes on pages other than checkout


introductory

For many Shopify store owners, discount codes are a great tool to boost sales and attract customers. Often we use discount codes on the checkout page to offer discounts, but have you ever thought that discount codes aren't just limited to the checkout page, but that they can work on other Shopify pages as well? In this article, we'll dive into how to use discount codes on pages other than the checkout to help you improve user experience and increase sales.

What is a Shopify Discount Code?

On the Shopify platform, discount codes are used by merchants to give customers certain benefits. Customers enter a discount code at checkout and the system automatically reduces a certain amount or offers a specific discount based on set rules. These discounts can be percentage discounts, fixed amount discounts, or even free shipping.

Why use a discount code on a page other than checkout?

Using discount codes on pages other than the checkout can help to motivate customers to buy and increase conversions. For example, you can offer discount codes on product pages to incentivize customers to make a purchase decision faster, or on shopping cart pages to encourage customers to go ahead and complete their purchase. In this way, discount codes become more than just a tool at checkout; they become a marketing tool throughout the entire shopping process.

Basic Features of Shopify Discount Codes

Before we dive into how to use discount codes on pages other than checkout, let's take a look at the basic functionality of discount codes in Shopify.

How do I create a discount code?

Creating discount codes in Shopify is very simple. You can generate a discount code through the discounts section in the backend and set the information about the type of discount, usage limit, and expiration date. When creating a discount code, you can choose from a variety of options such as fixed amount discounts, percentage discounts, or free shipping.

Common types of discount codes

  • percentage discount: For example, with $100 off 20%, customers can get a percentage off the price.
  • Fixed amount discount: For example, $50 off a purchase of $200 or more, which is good for a fixed discount amount.
  • Free Shipping Discount: Offers a free delivery service for merchants who want to increase their shopping cart conversion rates.

Application scenarios for pages other than checkout

How do you apply a discount code to a page other than checkout? We'll explore several specific application scenarios.

Login page to use discount code

After a customer logs in, you can show them a limited-time discount code through a pop-up window or banner ad, prompting them to make a purchase before they continue browsing. This not only boosts user engagement, but also speeds up the customer's decision-making process.

Use discount code on product detail page

Offering discount codes on product detail pages encourages customers to make an instant purchase decision while browsing a particular product. You can set up exclusive discount codes for a particular product or category of products to increase sales of that product.

Use the discount code on the shopping cart page

It is a common practice to use discount codes on shopping cart pages. When a customer sees the total price of the items in their cart, if they can get a discount by entering a discount code, it is often an effective way to promote the customer to complete their purchase. You can display an input box on the shopping cart page that prompts customers to use a discount code.

Use discount code on limited time offer page

Creating a limited-time offer page with a discount code promotion can inspire a sense of urgency and increase purchase rates. This strategy is especially suitable for discount seasons or special promotions.

Steps to set up a discount code in Shopify

We'll cover how to create and set up discount codes in Shopify, whether you're using the Shopify Plus version or the regular version.

Create a discount code with Shopify Plus

For Shopify Plus users, creating and managing discount codes is more flexible. You can automatically apply discounts based on customer behavior or cart content, or set up more customized discount rules.

  • Conditions for setting a discount code: You can set the conditions under which the discount applies, such as full price, first time buyer, and so on.
  • Configure how discount codes are displayed: Set up a way to display discount codes at the front end of the store, such as through banners or pop-up windows to remind customers.

Creating Discount Codes with the Non-Plus Version of Shopify

For non-Plus version users, although the functionality is limited, it is still possible to create discount codes manually or configure automatic discounts to realize the discounts.

  • Configuring Automatic Discounts: In the Shopify backend, you can set up automatic discount rules, such as automatically applying discounts when a customer buys a specific item.
  • Configure manual discounts: The system will apply the discount at checkout when the customer needs to enter a discount code.

Technical method to implement discount codes on non-checkout pages

To implement the use of discount codes on pages other than checkout, you can do so by using third-party application plugins or by modifying the theme code.

Using the Shopify App Plugin

There are many third-party app plugins that can help you add discount code functionality on pages other than the checkout. For example, Shopify's "Discounted Pricing" or "Automatic Discounts" plugins give you the flexibility to set discounts on different pages.

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