Design and product experience

The home page introduces the brand and routes; a collection helps shoppers compare and narrow choices; a product page explains a specific item and supports buying. Connect these roles before placing stories, guides and help.

• Follow a home-page entry through a collection to one product.
• Check the information needed before each next step.

The layout depends on the catalog, industry and buying process.

Organize routes around categories, uses and choices shoppers understand. Name destinations clearly and make the same products and help reachable on desktop, touch and keyboard.

• Find a product from one realistic shopping question.
• Check mobile back navigation, keyboard access and link language.

Admin categories alone do not determine useful navigation.

Start with model names, uses and attributes shoppers actually enter. Define the needed products, accessories and help results, then test selected filters, result counts, empty results and reset behavior.

• Test a model, a synonym and a query with no result.
• Check returned items against selected attributes.

Available result types depend on configuration and implementation; URL crawling is a separate SEO decision.

Agree shared rules for type, color, images, spacing and interaction before varying layouts by task. Use motion to explain state or guide action, then check its effect on reading and buying.

• Compare shared elements across home, collection and product pages.
• Check that information and actions remain clear with reduced motion.

Brand direction depends on products, audience and the actual design work.

Give each image a job: explain material, scale, use or an option. Choose its aspect ratio, crop and display size, then check important details and layout stability on a phone.

• Check crops, focal points and readable details at different widths.
• Record how critical images and scripts affect loading and interaction.

Platform image optimization and the theme’s final presentation are separate. Recheck variant selection and the cart after performance changes.

Place them where shoppers evaluate differences, trust or buying conditions, with links to the underlying explanation. Identify brand statements, industry examples and customer reviews accurately.

• Connect each piece of evidence to a real buyer concern.
• Check names, models, dates and attribution.

An industry example does not establish WESWOO’s involvement; reviews and results require genuine evidence.

Identify the actual variant from its options, then compare media, price, availability and the cart result. Also enter through a variant deep link and check that the selected item matches what reaches the cart.

• Test available, sold-out and missing-image variants.
• Change the selection, add it to the cart and verify options and quantity.

A title or hero image does not identify a variant. Check prices, availability and delivery in the intended market.

Identify the main model and option, explain bundle contents and accessory compatibility, and show the resulting amount. Recheck compatibility after changing the main item and inspect every cart line.

• Test required, optional and incompatible choices.
• Compare standalone and bundle contents and prices.

Recommendations do not establish compatibility; displayed totals must match the actual offer.

Make currency, delivery scope, returns and warranty information findable for the current market. Check model, accessories and quantity in the cart, link summaries to applicable policies, then compare checkout with those commitments.

• Open the relevant policies from product and cart pages.
• Use a controlled order to verify charges and contents.

Delivery, warranty and return terms must reflect the merchant’s approved policies.

Follow the shopper’s task: find a product, understand differences, choose options, check conditions and reach checkout. Inspect navigation, overlays and controls at each step instead of judging only the homepage.

• Complete the main buying journey at a narrow width and record failures.
• After closing menus and overlays, check headings, scrolling and controls.

A lab score or screenshot cannot establish the experience of real shoppers. Record devices, networks and real-data observations too.

Recheck navigation, options, cart and checkout entry before comparing loading and interaction. Record the page, device, network and change scope, keeping lab measurements separate from real usage.

• Inspect changes to important images, apps and scripts.
• Retain comparable before-and-after results and failures.

A score alone cannot establish conversion improvement.